Discursive study of persuasion through the configuration of the AIDA formula in the sales discourse: the case of Antoine BM's MINI- AUDIENCE, MAXI- REVENUES sales page

Authors

  • Asmaa KALLAL

Keywords:

AIDA, persuasion, conversion, copywriting, sales page.

Abstract

AIDA is a persuasive conversion formula common in sales pitches. The aim of this study is to become
aware of the discursive construction of AIDA in order to show how conversion strategies are configured in the
sales page. To do this, a case study, part of an interdisciplinary approach, is carried out on the sales page
"MINI-AUDIENCE, MAXI-REVENUE: Advanced techniques to reach 10000€ per month with less than 1000
subscribers". It is a promotional discourse marked by the presence of three discursive strategies:
legitimisation, credibility and capture, around which other discursive strategies of persuasion are grafted
within the framework of the AIDA formula, as can be seen in the organisation of language itself.

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Published

2023-01-20

How to Cite

KALLAL, A. (2023). Discursive study of persuasion through the configuration of the AIDA formula in the sales discourse: the case of Antoine BM’s MINI- AUDIENCE, MAXI- REVENUES sales page. The Algerian Journal of Letters, 6(2), 276–289. Retrieved from https://journals.univ-temouchent.edu.dz/index.php/RAL/article/view/110

Issue

Vol. 6 No. 2 (2022): Volume6 Numéro2

Section

Articles

License

Copyright (c) 2023 Asmaa KALLAL

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