La Chanson Publicitaire Télévisuelle : Entre La Richesse Linguistico-culturelle Et La Réussite De L’acte Persuasif

Abstract

This article attempts to draw up a linguistic and cultural analysis of a range of Algerian television
advertising songs. This form of expression is characterized by a linguistic, iconic and sound richness. These
elements are connected by invisible threads and they work in relation to each other, in an interwoven and
united way. The objective of this study is to highlight the role of linguistic and cultural plurality and the
diversity of musical genres on the success of the persuasive act. In the practical part of this contribution, we
conducted an analysis of a set of advertisements in order to shed light on the linguistic choices of advertisers
and their effect on the receptive community. It appears that they play an essential role in persuading the
target audience.