The Role of Artificial Intelligence (AI) in Improving Media Content - Innovation and Risks-

Le rôle de l'intelligence artificielle (IA) dans l'amélioration du contenu médiatique - Innovation et risques -

Abstract

The media field has undergone a radical transformation due to artificial intelligence, going beyond improving media production tools and reception mechanisms to becoming a pivotal pillar for reshaping the structure of media content itself, as this shift away from the centrality of traditional constructs through analytical and predictive strategies and techniques that surpass human capabilities by employing algorithms, which has opened up opportunities for new forms of media effectiveness, establishing a multidimensional media system that frees the public from passive reception to a more interactive and dynamic participatory space.